To: All Dealer Partners,
We have decided to re-brand part of our product line up to help make it easier for our customers to understand our offerings.
The “Crystal B355 Lift” will now be known as “RAM’s Commercial Traction Lift” or “CT-Lift”. The CT-Lift product will comply with both B355 and ASME A18.1 codes so it is also not really appropriate to call it a “B355” lift product only.
We will be trying to only refer to “Crystal” for our Residential Elevators going forward. This will be likely be tough to break the habit internally but we would really like to ask for your assistance when speaking with clients for previously installed products and any products they purchase in the future.
We will also be branding LULA Elevators as simply “RAM LULA Elevators” and we will try to avoid calling it Crystal when discussing these products with Clients.
If you have any questions about the branding please come and ask me and I will do my best to explain any nuances. Essentially, we are working with the concept of “One Chassis – Many Cars” since they are all based on the Traction Drive System but then configured in different ways.
We now have pages specifically dedicated to the CT-Lift product and LULA on our website, a new brochure and a quote inquiry form for this product. There have been a number of changes to various webpages but the most important ones to be familiar with so you can advise clients are as follows:
http://portal.trustram.com/commercial-products/commercial-elevators/
http://portal.trustram.com/commercial-products/commercial-lifts/commercial-traction-lift/
http://portal.trustram.com/quote/
http://portal.trustram.com/commercial-traction-lift-quote-form/
You can also find brochures for the RAM CT-Lift and the RAM LULA Elevator products at:
http://portal.trustram.com/wp-content/uploads/2014/04/RAM-CTL-Brochure-Rev-1.pdf
http://portal.trustram.com/wp-content/uploads/2014/03/RAM-LULA-Brochure.pdf
We do not have any hard copies of these brochures at this time.